Klarx

Rebranding for Klarx, a Munich based innovative start-up lead by three young entrepreneurs. Klarx is an online platform for heavy construction equipment, which allows companies to access, rent and manage over 250.000 machines online in just a few clicks. I was the head designer on this project, setting out to recreate their identity and make it fresh, digital, responsive and most importantly, open the path for new potential clients by making their most valuable selling points apparent. We delivered a fully new website, brand collateral and a comprehensive set of brand guidelines including a flexible layout of digitalised common elements depicting objects that can be found on a construction site.

Client  Klarx